About The Brand

In our feature – About the Brand, we learn a bit more about some of the new and not so new cycling brands we are coming across. We aim to learn a bit more about what the company does and ask the people behind the brand(s) why they do what they do and how they got started.
If you would like your brand featured, please get in touch.


Direct Power Coaching

Direct Power Coaching

Direct Power Coaching are a collection of some of the finest cycling coaches around. The team is led by British Cycling Level 3, multi award winning and BikeEtc magazine guru – Pav Bryan. We have worked with Pav as the coach contributor of our Coaches Blog feature. But we wanted […]

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Glory Days Bikes

In a world of cycling where carbon has become king over the last decade, its nice to be able to remember the days of steel road bikes and down-tube gear shifters. Thankfully there is a company in the Peak District who appreciate that steel is (and always will be) real. […]

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Crotch Guard Skin Care

Dermatect Inc is a New York based and USFDA (U.S. Food and Drug Administration) registered company who have been researching and producing skin care products since 2004. We reviewed Dermatect Inc’s Crotch Guard Skin Care Oil back in March. At the time I was somewhat surprised by the effectiveness of […]

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Elivar

Elivar – Sports Nutrition

There seems to be plenty of product choice on the market when it comes to sports nutrition – but not many can say they are developed specifically to aid the performance of athletes over a certain age. However, Elivar Sports Nutrition is designed to do exactly that. The brand is […]

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REDCHILLI Bikes

REDCHILLI™ Bikes is a new British bike brand, based in Axminster in Devon. The business was originally set up in 2010 but traded under a different name. In 2014 the company registered the trademark and REDCHILL Bikes was born. The company develops custom, performance Road and TT (Time Trial) bikes […]

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