Wednesday, May 23

Terms, Privacy Policy and Disclaimer(s)

This Privacy Policy and Disclaimer governs the manner in which All About The Ride collects, uses, maintains and discloses information collected from users (each, a “User”) of the website (“Site”). This privacy policy and disclaimer applies to the Site and all products and services offered by All About The Ride.

1. Copyright

All content including images, text, video, logos – used on this website are property of (AATR Ltd) All About The Ride, our partners or suppliers (unless otherwise stated) and are protected under Copyright Law.

2. Personal identification information

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, subscribe to any newsletter(s), and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.

3. Non-personal identification information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

4. Web browser cookies

Our Site uses “cookies” to enhance User experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. You may choose not to accept cookies or set your web browser to refuse cookies, or to alert you when cookies are being sent. If you do so, please note that some parts of the Site may not function properly.

5. How we use collected information

All About The Ride may collect and use Users personal information for the following purposes:

– To improve our Site
We may use feedback you provide to improve our products and services.
– To send periodic emails
If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

6. How we protect your information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

7. Sharing your personal information

We do NOT sell, trade, or rent Users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

8. AATR Merchandise and merchandise store

i – The AATR Cycling/All About The Ride merchandise store is set up on, owned by and run via the Clothes2Order website. By clicking a product or link on this page, you will be redirected to the AATR Cycling merchandise store on the Clothes2Order website and will be subject to their terms of use and policies.
ii – By making a purchase (of a product) in the AATR Cycling merchandise store – you are agreeing to share your personal details with Clothes2Order and agreeing to their terms of use for receiving personal information. We (AATR Ltd and All About The Ride) DO NOT hold customer information.
iii – It is extremely important that you check the size guide for the garment you which to purchase – prior to confirming payment! Sizing between brands and garments may differ. Due to the products being personalised (customer made) – the Consumer Contracts Regulations do not apply. Should an item be faulty or the printers have made a mistake, please contact Clothes2Order or
iiii – Clothes2Order processes including carriers, dispatch times or charges shown on the AATR Cycling merchandise store are set by Clothes2Order. AATR Ltd have no authority or influence over these.
v – Any questions, complaints or queries should be directed to in the first instance. We will endevour to initially respond within 48 hours. However, resolving any questions, complaints or queries may take longer and we (AATR Ltd) will info you of this where applicable.

9. Reviews and product information

All About The Ride reviews (cycling) products that have been purchased by AATR Ltd and or sent to us from manufacturers or suppliers. Where possible, an independent review will be produced by a reviewer – within 4 weeks of receiving products. All About The Ride reserves the right to change this timescale (notifying the manufacturer/supplier). All About The Ride will always make every attempt to be as accurate as possible with the reviews and product descriptions on the website. All prices quoted are accurate at the time the review is first published on the website. However, we cannot and will not guarantee the accuracy of information and take no responsibility for the dis-satisfaction, loss or damage of any product(s) purchased as a result of information or a review of a product provided by All About The Ride. Nor will we take any responsibility for any price change(s) of product(s) we have reviewed. All reviews and information are based on the opinion of the individual author and do not reflect the opinion of All About The Ride or AATR Ltd.

10. Third party websites

Users may find advertising, competitions or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, affiliates, sponsors, licencor’s and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies and we recommend Users read this policies prior to using a third party website. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.

11. Advertising

Ads that may appear on our site may be delivered to Users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile non-personal identification information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. By clicking on advertisements on this website, you may be redirected to the website of or owned by the advertiser or their parent company. This privacy policy does not cover the use of cookies by any advertisers. Nor does it cover use after being redirected to another website.

12. Competitions & Prizes

From time to time All About The Ride may run competitions through the website and (or) one of our social media accounts. Competitions may be launched at random intervals and will offer a prize of our choice, funded by All About The Ride unless otherwise stated. By entering competitions on the Site or through an AATR Ltd social media account, including Facebook, Twitter, Instagram, Pinterest, you accept that you are happy to provide (AATR Ltd) All About The Ride and or associated third parties, your details. Competition winners will be selected at random unless otherwise stated. There will be no cash alternative for any competition prize on offer. All About The Ride reserves the right to change both competition and prize at any point. The decision made by All About The Ride is final. Should Users partake in any third party competitions that appear on All About The Ride – they are subject to the Terms & Conditions set out by the third party hosting the competition. These Terms & Conditions will be found on the third party website. All About The Ride accepts no responsibility for the practices or policies employed by websites linked to or from our Site.

13. Affiliate companies and links

We use affiliate companies in our reviews, articles and advertising links seen on our website. These links may redirect Users to that company’s websites. This is done to try and offer users the best deals we can find for the products we review or write about. We will usually link to one or more of the following online stores; Wiggle Online, Chain Reaction Cycles, Evans Cycles, Pro Bike Kit, Ribble Cycles. We may also use affiliate links in our articles such as ‘About The Brand’. These links will (usually) have a 30 day cookie length. If a user clicks on a link and makes a purchase from an affiliate, AATR Ltd make a small percentage amount on the sale. This is reinvested into the development of the website. Affiliate links may also be used in advertising banners and windows on this website. By clicking on advertisements on this website, Users may be redirected to the website of or owned by the advertiser or their parent company. This privacy policy does not cover the use of cookies by any advertisers. Nor does it cover use after being redirected to another website.

14. AATR Weekly Offers Page

The AATR Weekly Offers page lists 10 random product offers from various affiliate partners. These offers are available at the time of listing. ALL listed offers are subject to the retailers availability and AATR Ltd will take no responsibility for offers that become no longer available or out of stock. Where possible AATR Ltd will update offers that are no longer available. AATR Ltd reserve the right NOT to update the weekly offers page on a weekly basis. Instead, we may leave offers that are still valid and in stock – live on the page. All offers listed are selected at random or as provided by our affiliate partners. Offers that are listed will click through to the relevant advertisers website and are subject to the same terms of use as Section 13. The online stores directory are based on our affiliate partners and should be treated withe same terms and conditions stated in Sections 11 & 13.

15. Changes to this privacy policy

AATR Ltd has the discretion to update this privacy policy at any time. When we do, we will revise the ‘updated’ date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

16. Your acceptance of these terms

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

17. Contacting us

If you choose to contact All About The Ride or comment on or reply to ANY posts, reviews, articles, guides, tips or any other content on the Site – you accept that you are happy for AATR Ltd and to publish your comment(s) and name on the Site. This is extended to (where applicable) any AATR Ltd and All About The Ride social media accounts including Facebook, Twitter, Instagram and Pinterest. AATR Ltd reserves the right to choose to publish or not publish any comments.

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

This document was last updated on 7th February 2017

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